SanDisk, a supplier of flash storage cards, has launched its Service Delivery Card, a high capacity custom memory system based on a microSD card and designed specifically for the mobile network operator.
The capabilities of the SanDisk Service Delivery Card (SDC) are expected to enable mobile network operators (MNOs) to configure local storage to streamline data delivery, improve high capacity memory performance and integrate with network applications and services to enhance the user experience.
According to the company, the new product family comes with operator-managed features and options to reserve memory for key applications and services. To address operators’ needs for in-store and out-of-box consumer education, the SanDisk SDC can be pre-loaded with a Service Discovery experience, customized for each MNO, to promote awareness and increase adoption of operator services.
SanDisk said that the SDC provides operators with the freedom to deliver the latest applications, content and access to services through a physical media channel to the handset. The SDC can reportedly be customized to deliver a complete MNO-branded experience that includes packaging, accessories and customizable Service Discovery software. SanDisk will also provide services to pre-load data, applications and promotional offers, as well as integrate with existing MNO services.
Yoram Cedar, executive vice president and general manager for OEM and corporate engineering at SanDisk, said: We’re introducing our first products in a new family of high performance, microSD memory solutions specifically designed to meet the custom needs of MNOs worldwide. These customized cards highlight applications and services for the MNO and show end users how to get the most out of their mobile experience.
