Marvell, a provider of storage, communications and consumer silicon solutions, has launched new advanced features for its Wi-Fi/Bluetooth single chip technology.

The company said that the open software architecture of the Marvell 88W8688 has enabled the implementation of a variety of software features that are reshaping how mobile, consumer electronic devices can use Wi-Fi/Bluetooth connectivity.

According to the company, the Marvell 88W8688 provides a Marvell mobile hotspot mode that can be used to transform any CE device with an internet connection into a wireless hotspot; this feature is optimized for very low power consumption on battery-powered CE devices.

The Marvell 88W8688 also supports BT-AMP, which allows the Bluetooth radio in the Marvell 88W8688 to reportedly deliver 10 to 15 times the bandwidth of standard Bluetooth 2.1 implementations thereby facilitating the support of new Bluetooth usage models such as simultaneous audio-video streaming and instant address-book synchronization.

The Marvell 88W8688 has support for enterprise-grade smartphone features including Cisco Compatible Extensions for security and range expansion as well as WLAN VoIP. The Marvell 88W8688 also supports WAPI for Wi-Fi enabled handsets for the Chinese market, the company added.

Partho Mishra, vice president and general manager of the embedded and emerging business unit, communications and consumer business group at Marvell, said: By enabling all these enhanced features in our combined Wi-Fi/Bluetooth product we are addressing the huge international markets for handsets, portable media players, automotive head-units and gaming platforms using a single device.