There is a new way of doing business and Geoffrey Moore, author of Crossing the Chasm will be in London next month to explore who and how big firms such as Salesforce and Microsoft are using tech and data and behaving like start-ups to drive continued success.

“There are proven ways and means to embrace disruption and innovation to drive next generation growth,” said Trifork CTO, Søren Brogaard which is behind a learning conference for people embracing digital transformation and who might already ‘have a few scars.’

Today, he said there are conferences all over the world, about software, about product, leadership and development.

But the real theme in business said Mr Brogaard is “how to translate data into value streams, finding top line revenue gains to finding new ways of creating value propositions. One of the biggest issues is we have collected more data, but what is business model?”

“Established companies need to know that change is coming, the digital agenda is here, this is not digital strategy, it is strategy. We want to discuss the practical feasibility of translating tech into business.”

“It is a knowledge sharing environment for people who get it, who potentially have been going at this for a couple of years and maybe have some scars but who will continue that journey. It is deliberately about challenges and the biggest challenge is using tech to create customer value.”

Geoffrey Moore will discuss how Microsoft overcame the challenge of moving away from the desktop and what it did differently from other large companies.

  • Geoffrey A Moore – Zone to Win
    How have large tech companies like Salesforce to Microsoft not just survived, but succeeded?
  • Raffaello D’Andrea – The Coming Machine Revolutions
    When ideas are cheap, how do you identify which are worth pursuing and executing?
  • Sonja Kresojevic – Principles and Practises for Agile and Lean
    How mindset, leadership and cultural change can help companies navigate disruption and increase innovation
  • Adrian Cockcroft – It’s Simple…
    What lies behind Netflix’s successful migration to the cloud?
  • Ade McCormack – Business 4.0
    Is change technology-driven, or is technology the latest facilitator for a process in motion for thousands of years?
  • Simon Wardley – Situation normal, everything must change
    Since change is normal, how do you predict and exploit it, and why is strategy more important than execution?
  • Michel Andre – Open API’s as digital business platform enabler for investment and trading
    How has Saxo Bank brought digital transformation to a traditional and heavily regulated trading and investment industry?
  • Paw Andersen – Using data and accountability as an enabler for autonomous teams
    As Uber grows, how is it organised to continue to innovate like a start-up?
  • Vijay Venkatram – Data as creative raw material – the fusion of design, data and science
    How do you gather, cook, serve and consume big data to overcome a culture of decision justification and start creating opportunity?

Trifork’s GOTO Accelerate London conference is at CodeNode, on November 17th 2016.