Novell Inc is the first backer of a worldwide satellite-based television channel, the Technology Education Network, which is scheduled to be announced at InterOp on August 25. Satellite dishes will be installed at all of Novell’s Platinum and Gold dealerships worldwide by October 1, when the network officially goes live, according to Andy Robson of Set Marketing On, the New York City public relations and marketing firm helping the Technology Education Network to line up sponsors. The network envisages producing a technology news format akin to Cable News Network as well as commercials and chat shows running globally 10 hours a day five days a week. Novell is the first company that will be airing its own shows beginning with a programme scheduled to run as a pilot on August 21 called Rightsizing with UnixWare and NetWare, according to Robson. Novell has arranged for four hours of air time a week after October 1. Other companies such as Microsoft Corp are expected to follow suit.
