Digital River, a provider of eCommerce offerings, has introduced new advancements to the administrative technologies for its enterprise eCommerce offering.
The new enhancements include, intuitive reporting dashboards and analytic tools, enhanced site optimisation capabilities, an advanced event calendar to manage and monitor marketing launches, and a new self-service toolset with wizards, in-page instructions and best practice information, the company said.
The newly enhanced enterprise e-commerce offering, which is designed to support the software publishing, games and consumer electronics markets, features, improved visibility and details around marketing and product launches; and access to transactional and traffic data in real-time charts and graphs, with options to segment the data to reveal how specific geographic locales are performing, Digital River said.
In addition, the new eCommerce offering includes advanced store builder capabilities and web development markup language to control the design of their eCommerce sites; and the ability to test and optimise marketing offers, product pricing, site design and branding, and site flow and navigation.
Joel Ronning, CEO of Digital River, said: “We are transforming our e-commerce model and user interface by opening up our global e-commerce solution and exposing our best-in-class administrative tools to our clients. Our clients now have the best of both worlds – all the advantages and hands-on control of an in-house solution with the full benefits of an outsourced model, including lower risks and reduced infrastructure costs.
“Whether launching a new e-commerce site with 30 languages, 80 currencies and over 100 payment methods, or making real-time changes to an existing online store, these enhancements will provide our clients with improved usability and complete remote control.”
