Toshiba Corp is king of the hill in lap-tops home and abroad, and has come out with forecasts for the year to this March 31 for the machines, known as the J-series in Japan, the T-series in the rest of the world: it looks for total sales this fiscal to reach $620m, and Toshiba hopes to lift that 25% next year to take it to $775m – a figure exceeded only by NEC Corp in the Japanese personal computer market, which the Japan Electronic Industry Development Association looks to reach $6,700m, with NEC still way out in front with $2,700m, 40% of all the machines sold by value; Toshiba hopes to increase its share by expanding demand in the domestic market; abroad it is currently selling around 14,000 to 16,000 laptops a month in the US, and around 10,000 per month over here in Europe.
