The marketing machine has been working overtime in the attempt to get the Telepoint message across to the masses at which it is aimed, and yesterday BYPS Communications Ltd, the Barclays-Philips-Shell consortium revealed that it will be marketing its Telepoint service under the name of Rabbit: the company’s managing director Peter Wright described the Rabbit as a friendly new breed in personal telecommunications, and claimed that by using such a brand name you don’t trivialise technology, you personalise it – look at Apple… yes, well…
