Elastic Path Software, a provider of enterprise e-commerce platform, has revealed that its platform will be used to integrate Virgin Media’s online sales channels.
Elastic Path said that its platform allows Virgin Media to maintain control over e-commerce initiatives and deliver e-commerce offerings with a faster time to market. It offers features of a packaged offering, such as dynamic bundling and multiple price lists, and the full development environment to build in house.
Virgin Media offers services across broadband, TV, phone and mobile and will have the control and flexibility to provide customers with an integrated online experience.
Jonathan Green, director of e-commerce at Virgin Media, said: It was important for us to work with a partner that fully understands enterprise e-commerce as well as the challenges of telcos. We are pleased with Elastic Path’s responsiveness and engagement with our team. The Elastic Path platform will help us integrate our services across multiple stores for a seamless customer experience.
Mark Williams, co-founder and executive vice president at Elastic Path Software, said: We are very pleased to be selected by Virgin Media to deliver their e-commerce needs. We look forward to delivering the best-in-class platform for their long-term e-commerce strategies. We are excited to continue our expansion to the telco market and help telcos achieve a faster time to market and lowered customer acquisition costs.
