And this side of the water, competition to publicise your machines by getting them used to present sports results on television is becoming cut-throat, and IBM, which used to stand aloof from what it clearly regarded as the fun-and-games end of the promotional business, these days fights its corner with the best of them: thus it was that the IBM logo turned up on TV screens all over Europe this weekend, alongside the results from the European Indoor Athletics Championships held in Budapest, Hungary – and it wasn’t just one Personal Computer either – a System 36 and a horde of Personals were enlisted.
