It is no doubt with deep feeling after its no-holds-barred 15 rounds with Japan Inc over its bid to become a major player in the International Digital Communications Inc consortium that Cable & Wireless Plc has chosen to sponsor Channel 4 TV’s coverage of Sumo wrestling: We’re sponsoring the series to spread a greater understanding of the Japanese culture and mentality, a C&W spokesman told the Daily Telegraph – wrestling is very important to the Japanese… as Cables is now only too well aware.
