Some of IBM’s more advanced developments seem a little over-the-top to the uninitiated, and the company’s representatives were terribly hurt when the Financial Times computer correspondent, having finally got to the bottom of the workings of the Thermal Conduction Module with its dinky little moving plungers, commented it seems to me to be terribly over-engineered – and Amdahl UK Ltd has been greatly entertained by an item on a new IBM breakthrough that appeared in IBM Computer Today, suggesting that it looks like technological overkill and an over-reaction to the problems IBM has had with bearings on round disks: IBM scientific and engineering boffins it says, have claimed a world record in magnetic data storage density by successfully storing a Gigabit of information on a single square disk surface.