Gemalto said that Banca Intesa in Serbia has selected its Ezio Classic reader to secure e-commerce services. The reader, customised with Banca Intesa’s visual corporate identity, will enable users to make online purchases with the security level guaranteed by the EMV banking card.
Banca Intesa is implementing Gemalto’s authentication offering to protect its online customers from ‘card non present’ fraud in e-commerce. Online shoppers will be able to buy a variety of goods and services such as airline and railway tickets, hotel accommodation, mobile and internet top-up, consumer electronics, books and office supplies with high level of security, the company claims.
The company said that the Ezio Classic reader allows users to insert their banking card into the reader and enter their PIN code on the keypad. The device then generates a one time password they type in to securely make e-commerce purchases.
Milos Nedeljkovic, head of payment cards and direct channels department at Banca Intesa, said: “We were impressed by the ergonomics of the solution and Gemalto was the only supplier able to meet our delivery deadline. Furthermore, the reader has successfully been deployed in large volumes and for Banca Intesa, this is evidence that we made the right choice.”
Jacques Seneca, executive vice president of the security business unit for Gemalto, said: “Increasing online payment security is key to building consumer confidence in e-commerce. Gemalto is proud to accompany Banca Intesa in their strong authentication program, which will give their customers the freedom to shop online when and where they want, with utmost security.”
