Rupert Murdoch, News Corporation’s online gaming branch Kesmai Corporation has taken the industry’s first steps towards consolidation in the online gaming market announcing partnerships with SegaSoft, Engage and Spotmedia Corporation. The collaboration is part of Kesmai’s desire to a bumper pack online gaming service. Located at www.gamestorm.com, the service includes multiplayer games from Kesmai and Engage, fast action games from SegaSoft’s Heat.net and news, reviews, downloads, contests and features from SpotMedia’s Gamespot site. Kesmai has also slashed its pricing structure in conjunction with announcing the new site. Users will be offered unlimited access to Gamestorm for $9.95 a month. The company’s previous pricing structure was $39.95 a month for unlimited play.