IBM has unveiled new software and services designed to help clients transform their businesses through information management and analytics.

IBM said that it is expanding its portfolio and furthering its investments in information and analytics with new services and solutions for business and IT professionals to address the emerging challenge companies face around the petabytes of data.

IBM’s new portfolio of services and solutions called IBM InfoSphere BigInsights help organisations benefit from these massive and new sources of information.

According to IBM, the portfolio include, a package of Apache Hadoop software and services, code named BigInsights Core, designed to help IT professionals quickly get started with Big Data analytics including design, installation, integration and monitoring.

The package enables organisations quickly build and deploy custom analytics and workloads to capture insight from Internet-scale volumes of data, the company said.

In addition, a software technology preview called BigSheets designed to help business professionals extract, annotate and visually uncover insights from vast amounts of information quickly and easily through a Web browser. BigSheets includes a plug-in framework extension for analytic engines and visualization software such as ManyEyes.

IBM said that it is also launching a new strategy with end-to-end software capabilities called advanced case management that enables users to better manage business activities such as requests for service, investigations and incidents management.

IBM’s approach includes a new solutions design environment designed for business users and an integrated Web 2.0 user experience which brings IBM software capabilities together in role-based and context appropriate business scenarios.

Chris Parker, direct analytics specialist at Avis Europe, said: “By gaining intelligence from ‘click-throughs’ on email and past transactional behavior, we are able to generate a new level of insight and deliver personalised emails best suited to a customer’s car preferences, such as convertible or SUV.