It had looked as if Robert Palmer was getting Digital Equipment Corp back onto an even keel, but now comes cause for great concern: too many companies decide that if the product is having a tough time in the market, the answer is to change the packaging, and DEC is tarting up its famous lower-case digital logo, which has stood the company in excellent stead since 1957; the updated logo features a more contemporary typeface and slight modifications to the spacing of the design’s blocks, and the white letters now appear on a burgundy background instead of the traditional blue – and we hope the company gets some very tough questioning at the annual meeting over the cost.
