The Compton’s New Media arm of Tribune Co is not after big royalties from its controversial multimedia patent, the San Jose Mercury News reports: rather, its target is to win for itself even more of the CD-ROM distribution business; the paper reckons that Compton’s already distributes about 40% of all CD-ROMs, and it says that while it would like to earn a small return by licensing the patent, licensees can pretty much avoid royalties by signing up as either a Compton’s strategic partner – or by signing a distribution agreement, and its ultimate goal is said to be to use the patent’s wide spread to control distribution of interactive television programming, potentially a vastly more lucrative market.
