Adobe Systems is planning a major change of its sale strategy opening up the online world for its most popular software such as Photoshop and Dreamweaver.
According to Bloomberg, chief technology officer Kevin Lynch plans to release what Adobe calls its Creative Cloud software package early next year.
According to the new move, customers can rent programs on a monthly basis. They can also share their work across PCs and mobile devices using the new service.
Lynch said that the Creative Cloud products make it easier for Adobe users to share their ideas over the Internet, Lynch said in an interview.
"The reason we’re still here is we’re willing to change," Lynch said. "If you look at Adobe software historically, it’s a person using a computer to make something. It’s no longer a solo experience. You’re not alone in the cloud."
Earlier, the company had introduced Adobe Creative Cloud, a new initiative that the company says will redefine the content creation process.
Adobe Creative Cloud will become the focal point for creativity, where people can access desktop and tablet applications, essential creative services, and share their best work, the company said. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage, it added.
By early 2012, Adobe Creative Cloud is expected to include applications, the portfolio of Adobe Creative Suite tools as well as the six Adobe Touch Apps.
