Teleconferencing services provider Powwownow has selected Autonomy’s content management tool TeamSite for its customer-facing website, www.powwownow.co.uk.
Autonomy, a provider of infrastructure software for the enterprise, said that TeamSite, powered by Autonomy’s IDOL (Intelligent Data Operating Layer), is a Web Content Management (WCM) platform that enables marketing experts to create, optimise and analyse Web content through a single interface, without IT expertise.
TeamSite provides marketers with comprehensive and intuitive content management capabilities, said the company.
Powwownow, a iprovider of conference calling facilities, operates in 15 countries worldwide including the US, Canada, South Africa and throughout Central Europe.
By removing the need for manual processes and ensuring a personalised online experience for its customers, TeamSite will enable Powwownow to increase its conversions and sales revenues, said Autonomy.
Powwownow Information Technology director Conor Maguire said that since its establishment, Powwownow has experienced very rapid expansion, and the company expects Autonomy to play a key role in its long-term growth strategy going forward.
"Autonomy’s technology was the only one that could address the main goals of our WCM initiative: drive customer conversion rates, empower our marketing team and reduce involvement of IT. As a 24/7 service, we could not afford any downtime, and Autonomy’s implementation was a success in this regard," Maguire said.
Autonomy Promote Solutions EMEA VPJames Murray said, "For a rapidly-growing company like Powwonow, the ability to boost employee productivity and customer loyalty through a single product is of great strategic significance.
"Autonomy was chosen by Powwownow following a thorough selection process because we were the only vendor to provide a comprehensive WCM solution that not only meets all mission-critical requirements, but also drastically boosts core business functions."
