More than half of the tablet owners and intenders say that they use their tablet `daily’ or `often’ for social networking, games, eReading, music, apps and viewing photos, according to a survey by Strategy Analytics.
The Strategy Analytics Wireless Device Lab report ‘How to Deliver a Differentiated Tablet Experience,’ found that majority of tablet owners face several common usability problems, such as a lack of tablet-optimized apps and poor text input experience.
Also, iPad owners lament the lack of Flash and closed content ecosystems.
Strategy Analytics User Experience Practice director Paul Brown said opportunities for differentiating the user experience of touchscreen and tablet products will evolve across many levels of the product/service proposition.
"Faster processing, new form-factors, display and HMI enhancements as well as unique service and content propositions can be leveraged as sources of innovation," Brown said.
Strategy Analytics VP Kevin Nolan said while tablet owners use their devices mainly for web browsing and email, many tablet owners have found a way to adapt the product to their specific needs and behaviors.
"Strategy Analytics sees flexibility as a key contributing factor to the strong emotional attachment that many tablet owners feel toward their devices," Nolan said.
