IBM’s business analytics software has been selected by Boston-area based pizza chain Papa Gino to help better meet customer expectations with food ordering capabilities now available through a new iPhone app.
The business analytics software enabled Papa Gino to compare its performance data from all of its marketing and promotions activities with pizza sales and frequency of transactions — and then measure them against the company’s performance goals.
The feature allowed Papa Gino to tailor its mobile commerce campaign effectively to help increase both the average ticket price and ordering frequency.
In addition, IBM’s business analytics has also helped Papa Gino’s effectively tailor its online ordering campaigns to drive both an increase in value of the average ticket and the frequency of orders, the company said.
Papa Gino chief information officer Paul Valle said they are finding as more and more people join their rewards program their transaction count grows significantly.
"That’s not something we would have been able to tell as easily without being able to track and analyse that data on customer feedback and response," Valle said.
