Alcatel-Lucent has launched AppGlide Video Analytics, a new managed service that is designed to help broadband service providers measure the quality of experience (QoE) for both free and paid online video from an end-user viewer’s perspective.
The new offering is developed by Alcatel-Lucent’s Ventures organisation, which is part of Bell Labs, delivers service providers with a set of cross-correlated video analytics.
Alcatel-Lucent said that AppGlide tools give insight into quality, trends and issues. Additionally, it enables telcos, cable companies and other service providers to take action to ensure consumer satisfaction, reduce subscriber turnover and increase revenues.
The new offering provides metrics that give service providers an understanding of viewing trends and overall network performance.
Further, the cloud-based offering combines data from video player plug-ins, QoE agents, content-delivery network devices (CDNs) and routers to deliver a holistic view of quality of experience for subscribers.
The offering shows the volume and quality of video being delivered; gives visibility into viewer behaviors; and helps service providers monitor, and isolate CDN performance, the company said.
Alcatel-Lucent AppGlide venture general manager Mark Peterson said having access to the individual data sources is meaningful but according to service providers they have spoken with — the cross-correlation of the information is powerful and unique to AppGlide.
"For example, being able to see that a viewer stopped watching a video after only a few minutes, and this coincided with poor quality-of-experience will enable the provider to take very specific remedial steps," Peterson said.
