The consumer sector has become such an important part of the whole computer market that IBM Corp is determined to get its approach to it right this time. It plans to create a consumer products division to consolidate all its products for the sector in one area, with launch planned for sometime in the autumn. The company says it is too early to say exactly what will be included but the Aptiva home computer line is expected to be a cornerstone. IBM says it wants an executive with a a strong consumer background to head the new division – and John Sculley is not doing much at the moment.
