Verizon will unveil a new "content-to-consumer" platform at NAB Show, which is designed to help entertainment and media companies to deliver on-demand, personalised video content on customer’s smartphones, tablets and other devices.
The Digital Media Services offering will automate previously manual workflow processes associated with formatting, managing and delivering digital media to virtually any device or platform on a large scale.
The new offering also allows content owners and digital retailers to produce, manage and distribute premium programming to consumers when, how and where they want to view it.
Further, the Digital Media Services will help content owners and digital media retailers tackle wide-scale content management and distribution challenges, said the company.
Verizon said that its Digital Media Services will provide offerings that will allow studios, networks and other content owners to capitalise on an integrated delivery platform, allow real-time visibility and control, and achieve significant economies of scale.
