Microsoft will stop releasing new versions of its Zune digital media player according to rports. However, it will continue to offer music and video using the platform, through the Xbox game console and on its Windows phones.
The Zune entertainment software platform and supporting products include the Zune Software, the video component of Xbox 360, Zune devices, Microsoft Kin Phones, Windows Phone 7 devices, and the Zune website.
The player runs exclusively on Windows.
Earlier Bloomberg reported citing sources familiar with the matter that Microsoft will stop introducing new versions of the Zune music and video player and shift its focus to other devices.
Microsoft declined to comment. In a statement it said that it had no announcements for Zune.
It said, "We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America."
"We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."
