Under the reorganisation at Digital Equipment Corp, the company is creating a new business unit under worldwide sales and marketing chief Ed Lucente, to help strengthen the link between product development and our sales territories: five top executives now head groups focused on particular vertical markets, but under the reorganisation, Lucente will head a sixth business group and retain overall responsibility for all the industry-focused units – under the system started in December 1992 by chief executive Robert Palmer, sales were divided into five customer business units, each targeting a market and each responsible for showing a profit – defence and manufacturing; professional and public services; consumer and process industries; education, communications and media; and health care, but under the restructuring, the health care unit will be dismantled, and the other four units will become less influential; the new strategic business units will include consulting; personal computers; data storage; components and peripherals; and multivendor customer services; it will not necessarily increase job cuts.
