Capgemini and Oracle have launched new Business Analytics for telecommunications, which is expected to strengthen Capgemini’s global Business Information Management (BIM) Service Line.
The offering is built on Oracle BI technology and works with the Oracle Communications Data Model, standards-based, comprehensive data model, designed and optimised to address the needs of the communications industry.
The new offering provides a platform that enables telecommunications companies gain insight into their entire customer relationship, from campaign performance to customer analytics, said Capgemini.
The company said that the pre-built offering provides a comprehensive analytical tool for communications service providers including: business-oriented dashboards, reports, what-if analysis and value driver trees that provides a 360-degree view of customers and helps analyse campaign performance to drive customer loyalty and improve retention.
In addition, the offering also provides predictive analysis on customer behaviour, sales opportunities and revenue forecasts.
The new offering deployment leverages Capgemini’s global Rightshore delivery model, and is supported by its Centers of Excellence in Mumbai, including the Customer BIM Experience (CUBE), which provide input through research and development to determine the best deployment methods for each customer, said the company.
Capgemini BIM service line global leader Paul Nannetti said as organisations become more sophisticated in their use of business analytics, they increasingly expect offerings tailored to address specific business challenges, and to accelerate deployment times and speed to value.
