Oracle is offering its SaaS application Oracle CRM On Demand, securely hosted locally from Europe, to European enterprise users especially those in the public and financial sectors.

The Oracle CRM On Demand application, provided as a service over the Internet, enables improvement in productivity and efficiency of sales, service and marketing staff across public and private sector organisations.

Users choosing Oracle CRM On Demand can opt to store their user data, hosted by Oracle, inside the European Union, the company said.

It also enables organisations to take steps to meet their own information assurance and regulatory goals with respect to the management of their European data.

Oracle CRM On Demand EMEA vice president Steve Fearon said Oracle CRM On Demand is their fastest-growing application and hosting the application locally, represents a significant step forward for SaaS adoption by European enterprises as information assurity around sensitive user data is becoming an ever-increasing concern of major European businesses and regulators.

"We see many large and medium enterprises wanting to benefit from the SaaS delivery and economic model and by now hosting customer data within the EU, Oracle is opening up this opportunity to those organizations that want SaaS CRM and want this option for hosting their European data," Fearon said.