Samsung Electronics has acquired display technology firm Liquavista to strengthen its position in next-gen display technologies by pioneering the application of electrowetting in e-Paper and transparent displays.

Liquavista is a provider of new type of electronic display technology known as electrowetting for applications in e-readers, mobile phones, media players and other mobile devices.

The electrowetting technology operates in transmissive, reflective, transparent and transflective modes, enables the creation of displays with bright, colorful images with reduced power consumption.

In addition, electrowetting technology offers more than twice the transmittance of LCD technology and operates at low frequency.

Through this acquisition, Samsung aims to expand its display technologies as electrowetting can be manufactured by modifying existing LCD production lines, enabling Samsung to realise synergies through the utilisation of existing manufacturing equipment and capabilities.

Samsung said that the application of the technology is expected to expand to transparent, transmissive and transflective displays.