Onebip, a mobile payments service, has announced the introduction of a new design for its mobile payment pages to achieve what it calls the most optimised purchase experience for end users.
It comes after extensive industry feedback, data analysis and testing.
Onebip say Their new payment page version 3.0 has an intuitive design that provides ‘clear and simple instructions’ so that the user knows what actions to complete from the very beginning of the payment process.
Onebip is able to customise the new payment page according to the user’s device, operating system and browser ensuring a ‘seamless payment experience’ for the end user.
The final version 3.0 was selected based on consumer behaviour, market requirements and the A/B testing results. Further versions of the Onebip payment page will be introduced next year to give merchants a choice to implement their preferred design.
"We’ve launched a new version of the Onebip payment page to further optimise the purchase experience for end users and increase the final purchase conversion rate for our partners. The clean and modern new format focuses on the simplicity of the payment process itself and allows for easy customisation based on local regulations," said Massimiliano Silenzi, Head of Onebip. "We are continuously improving Onebip’s products and services to help our partners maximize their revenue by offering the best user experience and the most advanced billing technology."
