Online shoppers across the globe want to have better control over their shipping and delivery experiences, according to a study conducted by comScore.
The study, ‘UPS Pulse of the Online Shopper’ series gathered data from over 14,000 online shoppers in the US, Canada, Europe, Asia, Australia and Mexico.
According to the report, about 83% shoppers in the US are satisfied with their online shopping experiences, while 50% of online consumers in Asia Pacific are satisfied with their shopping experience, making them least satisfied.
The report revealed that the flexibility of delivery and returns process were least satisfying areas across the globe.
In Mexico and Europe as well as half US, comparison shopping can be avoided by creating a mobile app whereas the apps would not have any impact in Asia.
The report also added that mobile and social channels continue to change the way consumers shop.
According to the report, about 79% of shoppers in Asia and Europe prefer to access retailers through mobile or digital channels, while more than one-third shoppers in Canada and Australia choose to shop in-store.
In Canada and US the consumers prefer cost over speed of delivery, while in Asia they are less patient and willing to wait four days for their purchases to be delivered.
Over half of consumers worldwide prefer to shop more with a retailer offering a hassle-free returns policy, the report said.
