Nine Inch Nails founder Trent Reznor has partnered with Beats Electronics to introduce a new streaming music service known as Daisy to compete with digital music service Spotify.
Expected to launch in 2013, the new music service will be based upon a technology platform built by Beats subsidiary MOG, an on-demand streaming music firm.
Speaking to The New Yorker, Reznor said: "Here’s 16 million licensed pieces of music,’ they’ve said, but you’re not stumbling into anything. What’s missing is a service that adds a layer of intelligent curation."
"Beats’ new service uses mathematics to offer suggestions to the listener and would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately," Reznor said.
The new music service is will enable users sort through several songs in a different way to the likes of Nine Inch’s rival Spotify.
In September this year, Spotify had revealed plans to launch a new browser-based music player app for its streaming service which was earlier being delivered through a desktop application.
Spotify currently has over five million paying users and 20 million users across 17 countries.
