Amazon has dropped Zombieland and decided not to turn the pilot project into a full TV series, while it has backed ‘Alpha House’, as part of a foray into original video creation.

Zombieland writer and producer, Rhett Reese, said that the online retailer’s decision was sad for everyone, blaming negative online reviews of the pilot by viewers.

Amazon has produced about 14 TV pilots in six months, including six shows for kids and eight comedies, such as Alpha House, Betas and Teeny Tiny Dogs, and posted them online in April 2013 for free viewing in the US, UK and Germany.

During the pilot, the online retailer has been collecting reviews of the shows on Amazon Instant Video section and crunching other data that include viewing times to fix on which projects to be turned into a full TV series.

Amazon and other technology firms are involved in transforming Hollywood by providing TV shows and movies via Internet, rather than offering them via conventional channels.

In addition, the online retailing firm is also planning to introduce a subscription based streaming music service similar to Spotify.