Dell Software has launched its next-generation Dell Boomi Master Data Management (MDM) offering a set of features and capabilities in a single cloud-managed application.

The cloud-based application comes with multi-domain support, near real-time synchronisation, bi-directional data flow and support for the web service calls.

Dell Boomi product management director Chris McNabb said that most master data management applications are inaccessible for midmarket customers due to complexity and cost.

"We’re offering these customers an accessible, easy to use cloud-managed MDM solution that provides short time to value to help ensure their success," McNabb added.

Services offered by the MDM include navigation between master data management, data integration and data quality services (DQS) in a single interface, while allowing the user to deploy application fit for the domain with DQS that fits their vertical the best, according to the company.