Online retailer Amazon has received the highest number of complaints from various countries over its aim to purchase exclusive rights to web address suffixes including .app .mobile .music and .shop.

The firm has received about 26 complaints from Australia’s representation on a 50-nation strong panel suggesting Internet Corporation for Assigned Names and Numbers (Icann) on its trials to acquire rights to strings that follow web address.

ICANN is also planning new conditions to implemented in top-level domains leading to the end of a web address including .com or .co.uk.

Australian representatives allege Amazon’s control of generic strings would intimidate competition laws, as it seeks out exclusive access to a broad market sector.

Amazon also received complaint from Brazil and Peru over an application for the .amazon string and argued that offering specific rights to Amazon would threaten the implementation of the domain for public purposes on issues associated with the Amazon biome.

About three applications have been considered by the UK Government related to .rugby address and the International Rugby Board (IRB) competed it should be prioritised over Atomic Cross a start-up firm designed to buy and operate website gTLDs.

The Swiss Government is objecting SwissAir’s purchase of .swiss string, alleging the suffix has to offer gains to all members of the Swiss community.