The software vendor NetSuite has launched an advertising campaign, bragging how they have poached 500 customers from the larger competitor Sage.
Resembling a London Underground map, the campaign jeers "all Sage lines terminate here" and points to a NetSuit logo. The campaign has been timed with accuracy, as Sage has just reported its ninth consecutive quarter of revenue growth to $144m (£90m), despite a net loss of $29m over the period.
Steve Attwell, managing director of SMB at Sage, responded to the advert: "In Sage’s world, businesses don’t run in a straight line and end. They adapt, evolve and grow.
"If Sage ran the underground, it wouldn’t be under the ground, it would not have an end of line and there would be no gaps to mind. You would get to your destination quicker, there would be no delays and you would get there with confidence."
NetSuite plans to reveal several British customers who have switched over to its service from Sage at its conference in London this Monday, a group that is understood to include large retailers, media organisations and other major household brands.
The firm declined to say how much it had spent on the advertising campaign, merely claiming it was "considerable" and a "testament to NetSuite’s commitment to the UK market".
Sage recorded organic revenues of £657m for the first half of the year, compared to NetSuite’s total revenue of £160m for the same period.
