Microsoft has launched the rebranded cloud storage service OneDrive in a bid to take on similar services offered by Google Drive and Dropbox, with some new features.
The US software major was forced to rebrand the original cloud storage service ‘SkyDrive’ after the British Sky Broadcasting sued and won victory over use of the brand name.
Features of the new service include automatic camera backup for Android; enhanced video sharing and newly updated apps for Windows Phone, iOS, Android and Xbox; in addition to new ways to earn more storage on top of the already offered free 7GB storage.
In addition to the free 7GB storage, users can also purchase storage in 50GB, 100GB and 200GB increments, while about 3GB of free storage is offered when using the camera backup feature.
In a bid to lure more customers, Microsoft will also offer the existing consumers who refer friends with 5GB of free storage (in 500MB increments) for each friend accepting an invitation to the rebranded cloud service.
The initial 100,000 customers accessing their OneDrive account upon the launch would be offered with an additional 100 GB of complimentary storage for a year.
