ServiceNow, the enterprise IT cloud company, has announced that Tickets.com is using ServiceNow software-as-a-service as a global, automated platform that supports business growth and helps to ensure quality and customer satisfaction.

Tickets.com, a provider of event ticketing technologies and solutions, is developing custom application on the ServiceNow platform with the aim of meeting business needs and opportunities beyond IT.

The company’s ProVenue ticketing platform serves as the core of a comprehensive web-based suite of integrated features, products and services that help its clients enhance ticket sales, marketing efforts and boost positive customer experience.

Tickets.com built the Major Event Module application on the ServiceNow platform, which allows users to quickly respond to new event requests from clients and immediately prepare internal, cross-departmental resource support. To support IT, Tickets.com uses the ServiceNow IT Service Automation Suite.

Greg Crowder, vice president of application delivery, Tickets.com said: "We chose ServiceNow because of its platform capabilities. ServiceNow enable us to create applications for service automation, which give us clear business advantage while boosting the quality of service we bring to customers."