SAP is planning to open a new Mobility Design Center to help customers meet the need for individualised mobile applications.

The new centre, to be located in Palo Alto, California will help companies to conceptualise, design and build mobile applications to better connect with employees and consumers.

SAP Mobility Design Center is defined as a one-stop shop for designing, developing and validating customer-specific mobile enterprise application. It leverage features such as touch, camera, GPS and other device functionality across a variety of device platforms.

The mobile applications developed by the centre will cover customers’ mission-critical business processes.

In addition, the mobile applications are built according to development guidelines based on the SAP mobile platform in order to ensure safe deployment.

The SAP mobile platform provides the foundation for business-to-consumer (B2C) and business-to-employee (B2E) mobile app development, mobile device management and mobile security management.

SAP Mobile Division president Sanjay Poonen said the new SAP Mobility Design Center is developing mission-critical mobile applications that can transform how companies do business.

"The center offers customers an innovative and collaborative alternative to rapidly mobilize their business with design thinking resulting in delightful consumer-like solutions, which is what users expect," Poonen said.