An event is not just about the hosts, it also comprises a string of companies that sponsor the event or are partners or customers of the hosts.

CBR lists five firms present at Software AG’s Innovation World 2015.

1. Cognizant

Provider of IT, consulting, and business process outsourcing services Cognizant is the only platinum sponsor of this year’s Innovation World.

Cognizant has partnered with Software AG to provide services to shared vertical customer markets in the middleware and data management areas. It collaborates with the software firm through its global Center of Excellence dedicated to helping customers across multiple industries gain better control of data management and big data initiatives.

2. HCL

$6.3 billion global technology and IT enterprise HCL is in Las Vegas as a gold sponsor.

As a Software AG partner, HCL utilises both webMethods and Aris product suites. The company said it has used Aris extensively in large business and technology transformation programs to discover, document, and implement business architectures and business processes.

Additionally, HCL has a strategic go-to-market (GTM) partnership with Intelligent Business Operations (IBO) solutions.

3. Wipro

Platinum sponsor Wipro is an IT, consulting and business process services company. The firm has entered the IoT space and this year integrated with Software AG analytic tools to develop real-time intelligent information for the IoT market.

The company has also joint collaboration with Software AG in other fields such as development of industry specific point solutions, implementation of joint BPM and BAM for clients in UK and Europe, and joint implementation of Upgrade and Product Migration engagements in US and APAC regions.

4. Deloitte

Consultantcy Deloitte has funded the event heavily and is a diamond sponsor.

The company’s "Linking Architecture" is powered by Software AG’s ARIS platform. It uses ARIS to model, publish and control a company’s operating model, while simultaneously allowing for the alignment with Deloitte’s Industry Print developments as a standard toolset for business and process modelling.

5. AWS cloud sponsor

In 2006, Amazon Web Services (AWS) began offering IT infrastructure services to businesses in the form of web services. Today, the cloud provider is also the cloud sponsor of Innovation World.

Software AG said it is working with AWS to simplify costumers cloud adoption in three phases.

Firstly to analyse and plan to determine which processes and applications are the best candidates for cloud deployment.

Secondly to integrate and execute processes to seamlessly connect cloud applications with existing IT architecture. And lastly, to differentiate and optimise to better serve customer’s customers through real-time visibility and process scalability.