Amazon is trying to improve its work culture and workspace environment with the introduction of an internal system called Amazon Connections.
Under the new system, employees are presented with questions regarding job satisfaction, leadership and training opportunities on a daily basis.
The response is not anonymous but it is confidential, as the company has a team in Seattle and Prague that scans the answers in daily reports shared with the company.
In some cases employees are also asked to give further details to the Connections team which prepares daily reports based on the information.
Bloomberg cited sources familiar with the matter as saying that the company adopted the programme at its fulfillment centres staffed mostly with blue-collar workers from last year and has started rolling out the procedure to other departments.
Previously, Amazon came under fire regarding its treatment of warehouse workers who were under constant pressure to move quickly to get customer orders out the door.
Even a New York Times report in August revealed the dissatisfaction within its white-collar workforce as well.
The article described the workplace as a place where "workers are encouraged to tear apart one another’s ideas in meetings, toil long and late," and is "held to standards that the company boasts are unreasonably high."
In an email to the employees Amazon CEO Jeff Bezos said: "I don’t recognise this Amazon and I very much hope you don’t, either.
"More broadly, I don’t think any company adopting the approach portrayed could survive, much less thrive, in today’s highly competitive tech hiring market."
