UK magazine retailer WHSmith will run its franchise business on Netsuite’s B2B online commerce system.

Working with Accenture for the rollout of the ERP supplier’s SuiteCommerce WHSmith will run its franchise and wholesale partners across the UK, Europe, the Middle East, Asia and Australia.

Functions include purchases, manage payments, review order history and account details, and request refunds and returns from a secure, password-protected online environment.

It replaces faxing and emailing of orders.

The suite is expected to help grow WHSmith franch base.

David McGrath, Head of Shared IT Services at WHSmith, said: "WHSmith sells its own brand and selected branded merchandise to over 200 franchise stores and various wholesale customers throughout the world. It’s a win-win for both WHSmith and our franchise partners that will streamline operations, help us future-proof our business and open the door to strategic opportunities for continued growth."

WHSmith selected SuiteCommerce based on its depth of functionality and speed of implementation versus the complex and protracted option to extend its legacy, on-premise systems.

Accenture integrated SuiteCommerce with WHSmith’s on-premise system.