Apple has denied a report that it is planning to launch its own mobile virtual network operator (MVNO) service in the US and Europe.

Earlier this week, Business Insider reported that Apple is testing a MVNO service in the US and negotiations were underway in Europe for a similar service.

The service would make the company its own carrier, with iPhone owners paying it directly for data, calls and texts.

An Apple spokeswoman in a statement, "We have not discussed nor do we have any plans to launch an MVNO."

The service is said to be about five years away, although negotiations have been continuing for years. Apple first filed a patent for an MVNO back in 2006.

Apple has reported double-digit growth in revenue and profit for its fiscal third quarter, largely thanks to strong sales of iPhone and Mac.

Sales of iPhone units increased 35% to 47.5 million units in Q3, while Mac sales increased 9% to 4.79 million units.

Apple first launched the iPhone in 2007. Several carriers like AT&T, Deutsche Telekom and others have played an important role in Apple’s shift into the mobile phone business segment.

The iPhone maker is working with as many operators as possible for ensuring maximum coverage to its customers, Reuters reported.