Equinix has increased port speeds on its peering platform that allows networks, content providers and enterprise customers to easily exchange Internet traffic.
Customers can now scale network capacity and lower costs with 100Gbps port speeds on the Equinix Internet Exchange (IX).
The platform aggregates several peering sessions onto a shared fabric, linking peers at 19 Internet Exchange Point (IXP) locations in 17 worldwide metro areas.
With the increase in port speed, Equinix aims to meet the increasing bandwidth demands of the customers who use IX for cost savings without utilising an intermediary network.
The increased speeds are already available in nine markets across Asia Pacific and North America. Equinix plans to add European markets later in 2015.
The existing customers, who intend to reduce their costs and preserve existing level of peering bandwidth, are advised to replace several 10Gbps Internet Exchange ports with single 100Gbps ports.
The customers who plan to increase bandwidth can add 100Gbps ports and bandwidth in 10Gpbs increments.
Netflix and Hurricane Electric are already using the increased speeds in their operations.
Netflix director of global networks David Temkin said: "As video usage continues to grow exponentially on the Internet, its robustness relies on continual improvement of public Internet Exchange Platforms such as the Equinix Internet Exchange.
"The massive scalability that a 100G-capable platform provides leads to greater efficiency and helps us continue to deliver a great Netflix experience to our members around the world."
Equinix projects that existing IP peering traffic enabled through cross connects in its data centers is increasing by 15Tbps per quarter.